The origin of The Ringtone Game

In the spring of 2006,  I read the Vanity Fair article on Jack Abramoff and came away thinking “how does this stuff happen?”

I’d already written the non-fiction book America 2076 trying to make sense of American politics, and as part of that writing effort had done quite a bit of research into lobbying and influence.

And I’d lived and worked in the DC area long enough to realize that – while there were a few bad apples – lobbyists like most residents see themselves as honest people trying to pay their mortgages, take care of their families, and provide representatives with sound advice to help them create good legislation.

But Abramoff was taking things to a whole new level. The Vanity Fair article provided compelling evidence that he systematically funneled money from his clients to a lengthy list of both Democrats and Republicans. But in every case the recipients of this largess confidently denied ties to Abramoff. Here is only one of many examples cited in the article:

“The newly elected House majority leader, John Boehner, Republican of Ohio, also doesn’t know Abramoff, but Abramoff’s clients gave him $30,000 over the past few years, and ate many meals at Signatures.”

How was it that these elected representatives could confidently deny any ties or even knowledge of someone who was in effect a significant contributor?

It seemed to me that that some kind of refraction mechanism was at work. A financial intermediary that allowed corporate or special interest groups to basically buy favors, yet maintain complete deniability of the fact. If so, how did this refraction work? And once you figured out how it worked, how could you explain or demonstrate it in an easy to understand way so that most citizens would begin to clearly understand what was going on?

What would be the best way to explain to others how this “stuff happens” in DC?

These were the kinds of questions percolating in my head when I had the thought that perhaps a novel could serve as a sort of “lab” where you’d put a group of people together, insert some environmental factors – like money, technology, competition, secrecy, and then see what happens. In a work of fiction, I could tell a story showing the players in action, rather than trying to describe them in a non-fiction work.

This coincided with a personal itch I’d wanted to indulge for a long time, to write my own version of the ultimate spy novel. I had several unfinished novels – big sprawling epics started years before, languishing on my portable hard drives because I ran out of reasons to finish them. No matter what else I wrote, I kept coming back to this spy novel idea. I envisioned a thriller set in DC, laced with high tech eavesdropping and ruthless well-established power players pitted against a small band of impish hackers. I felt it could be a good first novel – something I’d stay motivated enough to complete.

So I started writing. As I wrote, I started seeing the laboratory aspect come to life as I used the novel to try to model out the interactions and behaviors of groups of people to understand why “stuff happens.” I continued researching, reading books, cold calling firms on K Street, talking with people in a variety of roles. I put together realistic money trails, project structures, budgets and funding mechanisms, and inserted realistic technology and cybersecurity details.

I kept on writing and four years later had a mass of text. It didn’t add up to a story, it was more like several stories. By this time I had moved literally halfway around the world and my entire life had changed. But I kept working on the manuscript, and entered the writing phase where I was doing more subtraction and concentration than adding and elaborating.

In fact to get the Ringtone Game ready for publication I had to whack quite a bit of content. Some of the excised content was the kind of tedium that might have intrigued a few but for most would have just bogged the story down. I excised quite a bit of other stuff because I realized that it belonged in a separate story. What remained told a fast paced tale that sizzled at the convergence of power, money and technology in Washington DC.

I finally got the draft out to my reviewers and waited for their input.

They came back with some of the core things I’d been hoping to achieve. They said things like “we couldn’t put it down, we had to see what would happen next.”. But they had some very good advice – which I gratefully incorporated – about how to make the book even better. This lead to another 6 month rewrite, but the results were worth it.

Wrapping these thorny issues in the flesh and blood of characters not only helps depict pivotal factors at play but also gives the reader a roller coaster ride as the characters angle to evade detection, indictment or other fates.

12 Drawings Excerpt

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I have found drawing to be indispensable to good planning and good collaboration – the top two critical skills for success in life. Drawing – not just the artistic kind, but the doodling kind that we all know how to do – helps you think and get clarity.

In 12 Drawings I share how you can learn and use 12 drawings I have used in my adventures in business and technology, as well as in my own personal contemplation and planning of my life.

I have used these drawings to help teams and individuals gain clarity and insight to companies, project teams, and individuals, including myself. These drawings are thinking exercises that help you focus on what is pivotal in the projects you are planning.

These simple drawings can be drawn by hand. To help you learn them, they are shown as line drawings. But they are designed to be quickly drawn by hand – by anyone. Even if you can’t draw a straight line. Think of it as doodling your way to enlightenment!

Drawing #1: Balancing your LIfe

Inhale Process Exhale

What this drawing teaches

Life seems to follow a cycle of taking in, processing, and giving out: Inhale, process, exhale.

Inhaling means taking in things that hopefully nurture, inspire or educate you.

Processing means thinking, prioritizing, deciding what things mean, and coming to your own conclusions.

Exhaling is output. What you produce, write, create. Your work, your contributions. It seems that these three activities – inhaling, processing, exhaling – have to remain in balance with each other. When these elements get out of balance life becomes frustrating. If you are taking in all the time but never giving out, or there’s giving with no taking in, or no time to process life – all of these are examples of being out of balance.

When to use it

When you need to regain your equilibrium and plan a more balanced life.

How to draw it

  • Draw two vertical lines that divide the sheet into 3 sections. Label the sections “INHALE”, “PROCESS”, and “EXHALE.”
  • Under INHALE, list the things you take in…what nurtures and re-energizes you. Good books, certain people, sunsets, etc. What teaches you and gives you oxygen.
  • Under PROCESS, list the activities that let you think, gain clarity and process things.
  • Under EXHALE, list what you produce, give out – the things that “take it out of you.”
  • Are these 3 activities in balance? If not, what needs to change?

Drawing #2: The Critical Path

What it does

The Critical Path drawing helps you think through a sequence of important items you must navigate through in order to reach an objective. Do this exercise with a group to spot risks or issues ahead of time. It is a great tool for discussing likely scenarios or decisions that may become necessary. The Critical Path always frames the discussion in the context of a set of long term objectives. This helps keep your thinking process on track.

When to use it

Use the Critical Path drawing regularly to plan (and track) your path toward personal or business objectives. Revisit earlier Critical Path drawings to measure your progress and compare your plans with what actually took place.

How to draw it

  • Draw a straight or wavy line that illustrates the path to your objective.
  • Along this path, draw ovals at the points where specific tasks or decisions are necessary. Write the name of the task or decision inside each oval.
  • Draw rectangles along the path which represent issues you might have to deal with. What issues are likely to arise, given the nature of the task, the people we are working with, etc.?
  • At certain points you may want to draw a large “V” to represent a Visibility Threshold – a point where you gain insight or knowledge you previously did not have. This new knowledge may require you to change direction, or it may allow you to make a more informed decision.

Drawing #3: The Bright Core

What it does

The Bright Core drawing helps you think about your “playing field.” Where you are in relation to competitors, vs. where you want to be. But it doesn’t just apply to business. It can help in assessing any situation where there are competitors and opportunities to improve your game. This drawing uses the analogy of a solar system to categorize the players in your playing field. In the bright core, there are the best and brightest. The best competitors, best customers, best vendors, and the best rewards. The average players live in the middle zone. The weakest players languish out in the dark fringe.

When to use it

Use the Bright Core drawing to plan your path to excellence. It will help you select employers, clients and partners, and determine who you want to learn from and emulate.

How to draw it

  • Draw a circle in the middle of the paper. Inside this circle write the names of the best and brightest.
  • Draw a larger circle around the inner circle. Put the average players in this circle. List below average players outside this circle.
  • Draw a line from the outside to the innermost circle. On this line, mark your current position, and your desired position.
  • Key Questions: Is my social network, or my business development network in good alignment with my interests or my goals for excelling in my field? What do I need to do, to move toward the Bright Core?

These drawings are excerpted from the monthly calendar 12 Drawings that will change your Life, a 12 month calendar by Ralph Perrine. Each month the calendar presents you with a new drawing. It shows you how to draw it and what you gain from it. By the end of the year you will have a new vocabulary – a visual vocabulary that empowers you to think, plan and navigate through life on a whole new level. Some of these drawings have practical applications in business. Some will help you communicate and present your ideas more effectively. All of them will help you gain personal clarity and direction for your life. They may look like ordinary doodles, but they are actually navigation tools.

These drawings are powerful because they are more than drawings…they are mental exercises. They teach you new ways to think about your life. It is not a stretch to say that the mastery and constant practice of these simple drawings will take you to the life you want to have.

Ralph Perrine is the author of America 2076: Pop Technology and the New Future of Democracy and other works.